Director of Sales & Marketing

For an international hotel group with renowned four-star hotels in prime locations in Brussels, we are seeking an experienced commercial professional. The hotels enjoy a strong reputation among international guests and offer extensive facilities for both leisure and business clients. One of the hotels has recently undergone a full renovation and is currently in a significant repositioning phase. The focus is therefore strongly on commercial growth, visibility, and further strengthening the market position in Brussels. Within this context, you will play a key role in the further development of both hotels.

• Develop and implement an ambitious commercial and marketing strategy to increase revenue, occupancy, and brand awareness
• Reposition one of the hotels following a full renovation and strengthen its market position in Brussels
• Coordinate all sales, marketing, communication, and PR activities for both hotels
• Manage and further develop corporate and government accounts, including contract negotiations and RFPs
• Actively develop new business opportunities and expand the network of clients and partners (companies, event organizers, etc.)
• Represent the hotels at trade shows, workshops, sales, and networking events
• Analyze commercial performance and, together with revenue management, define actions to optimize results
• Lead, motivate, and further develop the Sales & Marketing team
• Manage the marketing budget and develop attractive commercial packages and promotions
• Oversee visual communication such as photoshoots, marketing materials, and social media content
• Ensure (online) visibility and maintain the overall guest experience

We are looking for a commercial professional who is strategic, results-oriented, and creative, with experience in high-end hospitality.

• Bachelor’s or Master’s degree in hotel management, commercial studies, or marketing
• Minimum of 5 years’ experience in a commercial and/or marketing management role within the hospitality industry
• Strong knowledge of the Brussels hotel market
• Proven leadership skills with analytical ability, creativity, and a results-driven mindset
• Excellent command of French and English; Dutch is a plus
• Experience in developing business opportunities and partnerships
• Strong communication skills, proactive, and able to inspire and motivate a team
• Affinity with digital marketing, branding, and Guest Experience management

A challenging and strategic role within the hospitality sector in the heart of Brussels, offering plenty of room for initiative and impact.

• A key position in the commercial and marketing development of two renowned hotels
• Opportunity to reposition one of the hotels and enhance its brand value
• A dynamic work environment where creativity, autonomy, and results-driven performance are central
• Space to lead, inspire, and further develop the Sales & Marketing team
• Competitive salary package with corresponding benefits, commensurate with experience and responsibilities