Director of Sales & Marketing

The organization offers a professional environment where entrepreneurship, commercial drive and innovation are key. With a strong focus on quality, service and guest experience, the organization is continuously committed to further growth and development.

• Build and strengthen a strong network within the corporate, leisure and events markets, while actively creating new commercial opportunities.
• Develop a clear commercial positioning that sets the organization apart in the market.
• Analyze market developments, competition and commercial results, translating insights into concrete growth opportunities.
• Align sales, marketing and communication activities and ensure a consistent commercial approach.
• Develop strategic partnerships and further strengthen existing relationships with a focus on sustainable growth.
• Manage key accounts and oversee negotiations, tenders and commercial contracts from A to Z.
• Work closely with Revenue Management to further optimize revenue, occupancy and overall commercial performance.
• Actively represent the organization at trade fairs, networking events, workshops and other relevant commercial occasions.
• Coach, inspire and further develop the Sales & Marketing team, with a strong focus on ownership, collaboration and results.
• Manage and monitor commercial budgets, ensuring investments contribute to the predefined objectives as effectively as possible.
• Contribute to campaigns, partnerships, branding and content initiatives to further strengthen visibility and appeal.
• Maintain a broad view of the commercial operation and translate opportunities into concrete actions, from prospecting through to evaluating achieved results.

• A strong commercial background within the hotel or hospitality sector, preferably in a high-quality or premium environment.
• At least 5 years of relevant experience in sales, business development, marketing or a comparable management role.
• A strong understanding of the market, positioning and commercial opportunities, with knowledge of the Brussels hospitality market being a clear advantage.
• Experience in building client relationships, partnerships and new business.
• Excellent communication skills and the ability to build trust and engagement both internally and externally.
• A natural leadership style, with the ability to inspire, guide and develop a team.
• Strong analytical skills combined with the creativity to translate commercial insights into innovative initiatives.
• Fluent professional proficiency in French and English; knowledge of Dutch is a plus.
• A Bachelor’s or Master’s degree in a commercial, hospitality or marketing-related field.
• An affinity for branding, digital communication and guest experience, combined with a strong results-oriented mindset.
• Independent, proactive and entrepreneurial, with the flexibility to switch quickly between strategic thinking and day-to-day commercial challenges.

A broad commercial management role within a professional hospitality environment where entrepreneurship and initiative are highly valued.

• A position with significant responsibility and a direct impact on the commercial direction of the organization.
• A high degree of autonomy to develop ideas, launch new initiatives and capitalize on commercial opportunities.
• The opportunity to contribute to the further growth, profile and positioning of an established hospitality player.
• A leadership position with the opportunity to further strengthen and develop an experienced team.
• An environment where strategy, business development and creativity go hand in hand.
• A varied role involving contacts at different levels, both internally and with clients and external partners.
• An attractive and market-competitive compensation package, complemented by fringe benefits in line with the level of the position and your experience.